New Break the Pattern Book – Cultural Patterns


New ‘Break the Pattern’ – Book

Cultural Patterns


The Break the Pattern book showcases the visionaries and collaborators who, by seeing brand and business as one, are able to unlock and drive business success, helping change the way people think, feel and experience life.

Here is a sneak peak of the Culture section of our new book, out in 2021, ‘Break the Pattern’. The book will be a comprehensive review of all things patterns, from patterns in nature to patterns in business.

Patterns are important throughout many cultures as they are an extension of human activity within a community. They are symbolic structures that give significance to their customs, laws, dress, architectural style, social standards, religious beliefs, and traditions. They are also often used as forms of visual story telling and communication. In this chapter we look at patterns from cultures across the world from Japanese, to Greek, to Aboriginal, and the inspiration and meanings behind them.

If you would like to contribute and
be featured in the ‘Break the Pattern’
book, please contact: