Understanding Patterns of business

The patterns in your business are those repeated behaviours internally and externally, that create your culture and determine your business results. We explore and challenge these patterns within to enrich and add value to your business.

Brand insights.

We believe the patterns in your business unlock and determine your success but you can’t change these patterns without first understanding them. We work with you to understand everything from the rhythm of your business to the rituals of your customers. We look at every detail of your business and industry: nothing is left unchallenged.

Brand strategy.

Next we look for patterns in the outside world, and what they could mean for your brand. We explore the possibilities: experimenting with new interactions, behaviours and relationships. Only once we have done this, do we articulate your brand or communications strategy, as a foundation for an unforgettable solution.

Brand experience.

We craft solutions that change the way people experience your business, products and services. We develop new stories, told like never before, to break old patterns of behaviour. We create executions that stop people in their tracks, make them take the extra second to reflect, or even change their behaviour completely.

Our purpose
is to create, craft and
nurture brands that
deliver transformative
business results.


We are a collective of senior global branding partners with a broad network of strategists and creatives, specially selected to achieve transformative business results.

David Gilligan
David Gilligan
David has been at the forefront of design in both London and Sydney for over 25 years. He has worked on global brands such as Vodafone, British Airways and EY, right through to start ups on three continents.
An award-winning and conscientious team leader, David develops brands through insight and collaboration that transform and unleash business potential. David developed the concept ‘Patterns of Business’ and believes it is the the perfect process to crafting beautiful brand design to enrich and add value to your business.
David’s three key strengths include developing big ideas, using his experience to enhance brands, as well as his professional versatility.
Janet Wakstein
Janet Wakstein
Strategic Partner
Janet’s experience both client and agency side gives her a unique perspective on how to approach brand strategy, working with and for clients including Unilever, IHG and Rexam.
She has a track record of delivering results for organisations of all sizes, from successful small businesses to multinationals. Janet has led projects in brand development, internal, financial and marketing communications.
Janet’s three key strengths include putting business at the heart of brand, putting brand at the heart of business and raising her three beautiful children, who are her greatest creation.
Ben Garner
Ben Garner
Digital Partner
Since founding Kode Digital in 2010, Ben has guided, designed and developed a wide range of digital experiences across web, mobile and social platforms for several clients including Dell and Very as well as various corporate and leading hospitality groups.
Ben is a thought leader and a designer-developer advocate. He endlessly brings a designer’s touch to technical obstacles and a developer’s rigour to design challenges.
Ben’s three key strengths include combining visually compelling design with a fearless attitude towards new technology, keeping things simple and always seeing the big picture.