Understanding Patterns of business

We challenge and change the patterns within your brand, to enrich and add value to your business.

Brand insights.

We believe patterns in business unlock and determine success. You can’t change these patterns without first understanding them. We work with you to understand everything from the rhythm of your business to the rituals of your customers. We look at every detail of your business and industry: nothing is left unchallenged.

Brand strategy.

Next we look for patterns in the outside world, and what they could mean for your brand. We explore the possibilities: experimenting with new interactions, behaviours and relationships. Only once we have done this, do we articulate your brand vision, as a foundation for unforgettable design.

Brand experience.

We craft design that changes the way people experience your business, and life. New stories, told like never before, to break old patterns of behavior. Designs that stop people in their tracks, make them take the extra second to reflect, or change the way they do things completely.

Our purpose
is to craft beautiful
brands that change
the way people
experience life.


We’re a collective of experienced partners and have a broad network of strategists and creatives. WeThree was founded in late 2016.

David Gilligan
David Gilligan
David has been at the forefront of design in both Sydney and London for over 20 years. He has worked on brands such as Vodafone and British Airways, right through to start ups
on three continents.
David developed the concept Patterns of business and believes it is the key to crafting brand design, which change the way people experience your business.
The three things he does best are: develop big ideas, use his experience to enhance brands, and solve any problem that you put in front of him.
New business enquiries
Steve Arthur
Steven Arthur
Strategic Partner
Steve’s design background makes him the ideal problem solver when it comes to business and brand strategy, user experience and technology. If you can name a business problem or business type, there is a very good chance that Steve has worked on it.
Not only that, but he is the co-founder of several successful businesses, and so knows first hand how critical it is to get branding right.
The three things he does best are: predict future trends, understand what people really want from brands, and put strategy at the heart of technology.
Sonke Roth
Sonke Roth
Digital Partner
What Sonke doesn’t know about web, mobile and social, just hasn’t been invented yet. Having worked on brands like MTV, Railcorp and National Geographic, Sonke is yet to find a problem that he can’t solve.
He endlessly brings a designer’s touch to technical obstacles and a developer’s rigour to design challenges, and believes design and technology should make the other one stronger.
The three things he does best are: keep an eye on the big picture, discover new ways to exploit technology and make sure design looks good in any medium.