Welcome to Today
101 Collins Street is Melbourne’s most influential business address.

We created a new brand strategy and brand design for their ‘End of Trip’ facilities to work alongside the 101 Collins Master brand. It’s a place where convenience and practicality meet style and elegance and where tenants can change and get ready in a chic, modern space.

This has since achieved a RICS Award for Property Management Team 2019, based on the successful delivery of the end of trip facilities.

ONE Identity (Wall)
ONE Identity Wall (3 Grid)
ONE Mirror (Hallway)

Award Winner

We’re proud to have been awarded the RICS Award for Property Management Team of the Year based on the successful delivery of our world class end of trip facilities. The judges commended our management team at AXA Investment Managers stating, “They exceeded all key objectives and initiatives, increasing subscription by over 225%.”

101 Collins

The user subscription of the use of ‘5-star hotel quality and experience’ end of trip facilities increasing by over 225%.

WeThree assisted AXA with the strategy, naming and design development of a brand for our market leading End of Trip facility, housed in one of our commercial assets, 101 Collins Street, Melbourne. We were delighted with the final product and the collaborative approach taken by WeThree Creative.

Tanya Lambert - Asset Manager
AXA Investment Managers

If you like what we did for 101 Collins please get in touch for more details.

ONE Interior Wall (3Grid)
ONE Bike Racks
ONE E-Invitation
ONE E-News
ONE Printed Work
ONE Brand Guidelines GIF